Every brand worth a damn is in a battle for your trust. This is due to several factors.
- People who trust you are more likely to remain consumers of your product.
- Being trusted means you can provide your services or products for a premium.
- You can only get away with misleading messaging for so long before negative reviews and comments about your brand online bring it down.
This isn't new. But what is interesting is how design and online user experience can play a role in building trust. In this fantastic TED Talk, one of Airbnb's co-founders outlines how they built a business based on trust. After all, what is more indicative of trust than staying the night in a person's home or having them stay with you?
Watch it now.